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The measurement and control of the visual efficiency of advertisements, Conducted for E.I. du Pont de Nemours & Co., inc. and the Advertising Research Foundation.
LIBRA HF5822 .H2
Available from offsite location
- Format:
- Book
- Author/Creator:
- HRB-Singer, Inc.
- Series:
- Advertising Research Foundation report
- Advertising Research Foundation report.
- Language:
- English
- Subjects (All):
- Advertising--Psychological aspects.
- Advertising.
- Persuasion (Psychology).
- Physical Description:
- 95 pages : illustrations ; 28 cm.
- Place of Publication:
- [New York] : [Advertising Research Foundation], 1962.
- OCLC:
- 1836758
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