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External public relations practice, an organizational study of the advertising agency and the public relations counsel.
LIBRA 378.748 POA1958.243
Available from offsite location
LIBRA Thesis 301 M584
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Middleton, Alfred E.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- ii, 66 numbered l. ; 29 cm
- Production:
- [Philadelphia], 1958.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1958.
- Bibliography: l. 64-66.
- OCLC:
- 244978247
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