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Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.
- Format:
- Book
- Author/Creator:
- Tomes, Nancy, 1952- author.
- Series:
- Studies in social medicine
- Language:
- English
- Subjects (All):
- Medical care--United States--History.
- Medical care.
- Consumer-driven health care--United States--History.
- Consumer-driven health care.
- Medicine--United States--Marketing--History.
- Medicine.
- Delivery of Health Care--history.
- Community Participation--history.
- Marketing of Health Services--history.
- History, 20th Century.
- Marketing.
- History.
- United States.
- Medical Subjects:
- Delivery of Health Care--history.
- Community Participation--history.
- Marketing of Health Services--history.
- History, 20th Century.
- United States.
- Physical Description:
- xviii, 538 pages : illustrations ; 25 cm.
- Place of Publication:
- Chapel Hill : The University of North Carolina Press, [2016]
- Contents:
- Farewell to the free trade in doctoring
- The high cost of keeping alive
- The new corner store
- The guinea pigs' revolt
- The fourth necessity
- The MDs are off their pedestal
- A big pill to swallow
- The patient must prescribe for the doctor
- Get ready for a new breed of patients
- Shopping mall medicine
- Medicine-chest roulette.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781469622774
- 1469622777
- OCLC:
- 915153151
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