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Mass media in the marketplace / Maxwell E. McCombs.
LIBRA PN4722 .J6 no.24
Available from offsite location
- Format:
- Book
- Author/Creator:
- McCombs, Maxwell E.
- Series:
- Journalism monographs (Austin, Tex.) ; no. 24.
- Journalism monographs ; no. 24.
- Language:
- English
- Subjects (All):
- Mass media--Economic aspects--United States.
- Mass media.
- Mass media--Economic aspects.
- United States.
- Physical Description:
- 104 pages ; 23 cm.
- Place of Publication:
- Lexington, Ky. : Association for Education in Journalism, 1972.
- Notes:
- Cover title.
- Includes bibliographical references.
- OCLC:
- 2931662
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