Marshall McLuhan : the medium and the messenger : a biography / Philip Marchand ; [with a new foreword by Neil Postman].

Format:

Book

Author/Creator:

Marchand, Philip, 1946-

Contributor:

Postman, Neil.

Gotham Book Mart Collection (University of Pennsylvania)

Language:

English

Subjects (All):

McLuhan, Marshall, 1911-1980.

McLuhan, Marshall.

Mass media specialists--Canada--Biography.

Mass media specialists.

McLuhan, Marshall, 1911-.

Canada.

Local Subjects:

McLuhan, Marshall, 1911-.

Genre:

Biographies.

Penn Provenance:

Gotham Book Mart (former owner) (Gotham Book Mart Collection copy)

Physical Description:

xiii pages, 1 unnumbered page, 322 pages, 8 unnumbered pages of plates : illustrations ; 23 cm

Edition:

[First MIT Press edition].

Place of Publication:

Cambridge, Massachusetts : The MIT Press, [1998]

Summary:

Some considered him the oracle of the electric age; others dismissed him as a charlatan. But many of his predictions are coming true with eerie accuracy. It's impossible to ignore such McLuhan phrases as "the global village" and "the medium is the message" as we surf the 'Net or pop a cassette into the VCR. His genius was in foreseeing such cultural upheavals - it is uncanny the impact his studies have had on the way we view the world. This fully revised and updated edition of the award-winning biographical classic traces the evolution of McLuhan's theories and is the key to understanding this enigmatic media guru.

Notes:

"First MIT Press edition, 1998."

Originally published: New York : Ticknor & Fields, 1989.

Includes bibliographical references (pages 309-314) and index.

ISBN:

0262631865

9780262631860

OCLC:

39342898