Inside the nudge unit : how small changes can make a big difference / David Halpern ; with Owain Service and the Behavioural Insights Team ; foreword by Richard Thaler.

Format:

Book

Author/Creator:

Halpern, David (David S.), author.

Service, Owain, author.

Thaler, Richard H., 1945- author of introduction.

Contributor:

Behavioural Insights Team (Great Britain)

Language:

English

Subjects (All):

Social policy--Psychological aspects.

Social policy.

Social choice--Psychological aspects.

Social choice.

Decision making.

Choice (Psychology).

Behavioural Insights Team (Great Britain).

Psychological aspects.

Physical Description:

xiv, 383 pages : illustrations, map ; 24 cm

Place of Publication:

London : WH Allen, 2015.

Summary:

Has the Nudge Unit Given you a Gentle Push in the Right Direction? Adding just one sentence to a tax reminder brought in millions in extra revenue, Prompting people to become organ donors while paying for their car tax added an extra 100/000 donors to the register, Refocusing the questions asked at the job centre helped an extra 10% of people off benefits and back to work Book jacket.

Contents:

Section 1 A short history of nudging. 1. Early steps ; 2. Nudging goes mainstream

Section 2 Changing the world a nudge at a time. 3. Easy ; 4. Attract! ; 5. Social ; 6. Timely

Section 3 Behavioural insights as a policy tool. 7. Data and transparency ; 8. A different approach to big policy challenges ; 9. Well-being: Nudging ourselves, and each other, to happier lives ; 10. What works? The rise of experimental government

Section 4 Where next? 11. Risks and limitations ; 12. Conclusion: Where next?

Notes:

Includes bibliographical references (pages 352-367) and index.

ISBN:

9780753556535

0753556537

9780753556542

0753556545

OCLC:

920834099