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Political marketing : theory and concepts / Robert Ormrod, Stephan C.M. Henneberg and Nicholas J. O'Shaughnessy.
- Format:
- Book
- Author/Creator:
- Ormrod, Robert, author.
- Henneberg, Stephan C. M., author.
- O'Shaughnessy, Nicholas J., 1954- author.
- Series:
- Sage knowledge.
- SAGE advanced marketing series.
- SAGE advanced marketing series
- Language:
- English
- Subjects (All):
- Campaign management.
- Marketing.
- Physical Description:
- 1 online resource (x, 209 pages) : illustrations.
- Place of Publication:
- Los Angeles : SAGE, 2013.
- System Details:
- Mode of Access: World Wide Web.
- text file
- Summary:
- Written by authoritative figures in the field, this textbook provides an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references.
- Description based on print version record.
- Other Format:
- Print version :
- ISBN:
- 9781473914827
- Access Restriction:
- Restricted for use by site license.
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