1 option
An outline of advertising, its philosophy, science, art, and strategy.
LIBRA HF5823 .H575 1940
Available from offsite location
- Format:
- Book
- Author/Creator:
- Hotchkiss, George Burton, 1884-1953.
- Series:
- Social science text-books
- Social science text-books.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- xxvii, 631 pages including illustrations (including facsimiles) diagrams, forms. : plates (part color). ; 24 cm.
- Edition:
- Revised edition, By George Burton Hotchkiss ...
- Place of Publication:
- New York : The Macmillan company, 1940.
- Notes:
- "Collateral readings" at end of each chapter.
- OCLC:
- 592144
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.