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Market segmentation, the basis for new product innovation and old product renovation.
LIBRA 339.06 A16 no.100-112
Available from offsite location
- Format:
- Book
- Author/Creator:
- Hanan, Mack.
- Series:
- AMA management bulletin, no. 109.
- Language:
- English
- Subjects (All):
- Market segmentation.
- Physical Description:
- 28 p. illus. 28 cm.
- Place of Publication:
- [New York], American Management Association, Marketing Division, [1968].
- OCLC:
- 433987
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