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Marketing information : a professional reference guide / edited by Jac L. Goldstucker ; compiled by Otto R. Echemendia.

Lippincott Library HF5415.124 .M37 1987
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Format:
Book
Contributor:
Goldstucker, Jac L.
Goodwin, Dennis W.
Echemendia, Otto R.
Georgia State University. College of Business Administration. Business Publishing Division.
Language:
English
Subjects (All):
Marketing--United States--Dictionaries.
Marketing.
United States.
Marketing--United States--Information services.
Information services.
Marketing--Bibliography.
Genre:
Dictionaries.
Bibliographies.
Physical Description:
xvi, 436 pages ; 29 cm
Edition:
Second edition.
Place of Publication:
Atlanta, Ga. : Business Pub. Div., College of Business Administration, Georgia State University, 1987.
Notes:
Includes indexes.
ISBN:
0884061957
OCLC:
16519582

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