Political campaign communication : principles and practices / Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr.

Format:

Book

Author/Creator:

Trent, Judith S., author.

Friedenberg, Robert V., author.

Denton, Robert E., Jr., author.

Series:

Communication, media, and politics

Language:

English

Subjects (All):

Political campaigns.

Communication in politics.

Physical Description:

xiv, 360 pages ; 26 cm.

Edition:

Eighth edition.

Place of Publication:

Lanham, Maryland : Rowman & Littlefield, [2016]

Summary:

"Provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors discuss all aspects of campaign communication--from buttons and yard signs to the use of social media--and draw on a wealth of communication theories to clearly explain, among other elements, the stages of campaigns, communicative styles, and the function of debates. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite."--Back cover.

Contents:

Chapter 1. Communication and Political Campaigns: A Prologue. Importance of Political Campaigns ; Changes in the Political Campaign ; Communication and Political Campaigns

Chapter 2. Communicative Functions of Political Campaigns. First Political Stage: Surfacing ; Second Political Stage: Primaries ; Third Political Stage: Nominating Conventions ; Fourth Political Stage: The General Election

Chapter 3. Communicative Styles and Strategies of Political Campaigns. Preliminary Considerations ; Styles and Strategies of Campaigns

Chapter 4: Communicative Mass Channels of Political Campaigning. Early Studies ; Contemporary Studies

Chapter 5. Communicative Types and Functions of Televised Political Advertising. Historical Development ; Types and Functions of Political Ads ; Televised Attack Advertising When the Candidate Is a Woman ; A Final Question: Do Televised Attack Ads Work?

Chapter 6. Public Speaking in Political Campaigns. The Decision to Speak ; The Speech ; Political Speechwriting ; Surrogate Speakers

Chapter 7. Recurring Forms of Political Campaign Communication. Announcement Speeches ; Acceptance Addresses ; News Conferences ; Apologias

Chapter 8. Debates in Political Campaigns. History of Political Debates ; Deciding Whether to Debate ; Political Debate Strategies ; Effects of Political Debates

Chapter 9. Interpersonal Communication in Political Campaigns. Interpersonal Communication between Candidate and Voters ; Interpersonal Communication between the Candidate and Prospective Financial Contributors ; Interpersonal Communication between Voters ; Interpersonal Communication among Voters, Mass Media, and Voting Behavior ; Interpersonal Communication and Getting-Out-the-Vote Efforts ; Behavioral Characteristics of Successful Interpersonal Campaigns

Chapter 10. Advertising in Political Campaigns. Developing a Master Plan for Political Advertising ; Basic Considerations in the Selection of Political Advertising Media ; Campaign Advertising Strategies ; Media and Other Types of Political Consultants

Chapter 11. New Communication Technologies and Political Campaigns. Historical Overview of Campaigns and New Communication Technologies ; Internet Campaign Communication Strategy ; Internet Tools.

Communication and political campaigns : a prologue

Communicative functions of political campaigns

Communicative styles and strategies of political campaigns

Communicative mass channels of political campaigning

Communicative types and functions of televised political advertising

Public speaking in political campaigns

Recurring forms of political campaign communication

Debates in political campaigns

Interpersonal communication in political campaigns

Advertising in political campaigns

New communication technologies and political campaigns.

Notes:

Includes bibliographical references and index.

ISBN:

9781442243330

1442243333

9781442243347

1442243341

OCLC:

922835570