This program is brought to you by... : distributing television news online / Joshua A. Braun.

Format:

Book

Author/Creator:

Braun, Josh.

Language:

English

Subjects (All):

Online journalism--Social aspects.

Online journalism.

Television broadcasting of news--Social aspects.

Television broadcasting of news.

Marketing channels--Social aspects.

Marketing channels.

Social aspects.

Physical Description:

xi, 323 pages : illustrations ; 24 cm

Place of Publication:

New Haven : Yale University Press, 2015.

Contents:

Chapter 1 Introduction 1

Chapter 2 Why Media Distribution Matters/A Critical Interlude 19

Part 1 Tracing the Path: How News Video Reaches Online Viewers

Chapter 3 Mapping Sociotechnical Systems That Deliver Media 39

Chapter 4 To Turn It On and Have It Play/The MSNBC.com Video Player 55

Chapter 5 Clip & Share: Engineering for the Conversation Economy 76

Part 2 Out Of One, Many

Chapter 6 Breaking Apart the Monolith/Considering Contemporary Media Organizations 105

Chapter 7 Friends of Mine, Friends of Theirs/The Origins of Newsvine 122

Chapter 8 Different Things to Different People/Newsvine and MSNBC.com 146

Chapter 9 If We're Not Online, We Don't Exist/The Rachel Maddow Show Builds a Web Presence 170

Chapter 10 The Maddow Blog Is Born 188

Part 3 Mass Reach and Mass Media

Chapter 11 One Size Does Not Fit All/Heterogeneous Audiences and Proliferating Brands 211

Chapter 12 One Size Does Fit All/Engineering Flexible Architectures 222

Chapter 13 Mass Reach with and without Mass Media 231

Chapter 14 Conclusion 247.

Notes:

Includes bibliographical references (pages 279-302) and index.

ISBN:

9780300197501

0300197500

OCLC:

929053415