Royal fever : the British monarchy in consumer culture / Cele C. Otnes and Pauline Maclaran.

Format:

Book

Author/Creator:

Otnes, Cele, author.

Maclaran, Pauline, author.

Language:

English

Subjects (All):

Windsor, House of--Public opinion.

Windsor, House of.

Windsor, House of--Marketing.

Royal houses--Great Britain--Public opinion.

Royal houses.

Royal houses--Great Britain--Marketing.

Marketing.

Public opinion.

Great Britain.

Physical Description:

xxv, 357 pages : illustrations ; 23 cm

Edition:

First edition.

Other Title:

British monarchy in consumer culture

Place of Publication:

Oakland, California : University of California Press, [2015]

Summary:

"No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century. The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences.Taking a case study approach, the book examines both producer and consumer perspectives. Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences. Others reveal how and why people devote their time, effort, and money to Royal consumption--from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia. Royal Fever highlights the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture"--Provided by publisher.

Contents:

Proclaimed English/British monarchs : 1066-present

Key events in the British Royal Family since 1981

Introduction: the politics and business of monarchy

The magnetism of the monarchy

The roots of royal fever

"A head full of royal" : Margaret Tyler's majestic world

The face on the tea towels : the global quest for Diana

Pomp and popcorn : the British Royal Family on stage and screen

Marketing the monarchy

Storying the monarchy : royal tourism and historic royal palaces

Weekends in Windsor : castles, china, and corgis

William and Catherine : remaking the monarchy

The royal family brand : a right royal future?

Notes:

Includes bibliographical references and index.

ISBN:

9780520273658

0520273656

9780520273665

0520273664

OCLC:

913164319