Get out the vote : how to increase voter turnout / Donald P. Green, Alan S. Gerber.

Format:

Book

Author/Creator:

Green, Donald P., 1961- author.

Gerber, Alan S., author.

Language:

English

Subjects (All):

Political campaigns--United States.

Political campaigns.

Voter turnout.

United States.

Campaign management--United States.

Campaign management.

Voter turnout--United States.

Physical Description:

ix, 225 pages : illustrations ; 23 cm

Edition:

Third edition.

Place of Publication:

Washington, D.C. : Brookings Institution Press, [2015]

Summary:

Analyzes methods for targeting potential supporters and getting them to the polls, especially in smaller-scale political contests.

Contents:

Introduction : why voter mobilization matters

Evidence versus received wisdom

Door-to-door canvassing

Leaflets and signage

Direct mail

Commercial phone banks, volunteer phone banks, and robo calls

Electronic mail, social media, and text messaging

Using events to draw voters to the polls

Using mass media to mobilize voters

Voter registration and voter turnout

Strategies for effective messaging

What works, what doesn't, and what's next

Appendixes. Meta-analysis of door-to-door canvassing experiments ; Meta-analysis of direct mail experiments ; Meta-analysis of phone-calling experiments.

Notes:

Includes bibliographical references and index.

ISBN:

9780815725688

081572568X

OCLC:

913117014