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The sponsor : notes on a modern potentate / Erik Barnouw.
LIBRA HF6146.T42 B35 1979 copy 2
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LIBRA - Special HF6146.T42 B35 1979
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- Format:
- Book
- Author/Creator:
- Barnouw, Erik, 1908-2001.
- Series:
- Galaxy book ; GB580.
- A Galaxy book, GB580
- Language:
- English
- Subjects (All):
- Television advertising--United States.
- Television advertising.
- United States.
- Television programs--United States.
- Television programs.
- Television broadcasting--Social aspects--United States.
- Television broadcasting.
- Television broadcasting--Social aspects.
- Penn Provenance:
- Gotham Book Mart (former owner) (Gotham Book Mart Collection copies 1 & 2)
- Physical Description:
- 220 pages : illustrations ; 22 cm.
- Place of Publication:
- New York : Oxford University Press, 1979.
- Summary:
- Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programming, news and documentaries, and shaping American culture, mores and politics.
- Notes:
- "An Oxford University paperback."
- "First issued as an Oxford University Press paperback, 1979"
- Includes bibliographical references and index.
- Local Notes:
- Gotham Book Mart Collection copy is 1980 reprint.
- ISBN:
- 0195026144
- 9780195026146
- OCLC:
- 6701456
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