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Media in advertising / With an introd. by Walter E. Botthof.
Lippincott Library HF5813.U6 B33
Mixed Availability
- Format:
- Book
- Author/Creator:
- Barton, Roger A., 1903-1976.
- Series:
- McGraw-Hill series in marketing and advertising
- McGraw-Hill series in marketing and advertising.
- Language:
- English
- Subjects (All):
- Advertising--United States.
- Advertising.
- United States.
- Physical Description:
- ix, 559 pages : illustrations, facsimiles, maps, portraits ; 24 cm.
- Place of Publication:
- New York : McGraw-Hill, [1964]
- OCLC:
- 244841
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