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A taxonomic analysis of television audience profile.
LIBRA 378.748 POA1967.81
Available from offsite location
LIBRA HE8697.A8 D535
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Dixcy, Thomas Griffith.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- vi, 137 numbered l. : diagrams, tables. ; 29 cm
- Production:
- [Philadelphia], 1967.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1967.
- Bibliography: l. 134-137.
- OCLC:
- 244977593
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