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Unmanageable consumer.
LIBRA HC79.C6 G33 2015
Available from offsite location
- Format:
- Book
- Author/Creator:
- Gabriel, Yiannis, 1952-
- Language:
- English
- Subjects (All):
- Consumers.
- Consumption (Economics).
- Consumer behavior.
- Physical Description:
- xiii, 265 pages : illustrations ; 23 cm
- Edition:
- Third edition.
- Place of Publication:
- Los Angeles : Sage Publications, 2015.
- Summary:
- The thoroughly updated 20-year anniversary third edition of this classic text now includes coverage of new phenomenon such as social media, emerging markets and a brand new chapter on the consumer as workers. It is essential reading for anyone studying, researching or simply interested in contemporary consumption. Book jacket.
- Contents:
- 1 The Emergence of Contemporary Consumerism 7
- The Fordist Deal and the rise of 20th-century consumerism 10
- The emergence of contemporary consumerism 11
- Consumerism and the mass media 14
- Production and consumption 18
- Environmental limits to consumerism 20
- The elusive pursuit of happiness 23
- Looking ahead 24
- 2 The Consumer as Chooser 25
- The allure and power of choice 26
- The rise of the menu society 27
- Choice in different academic disciplines 30
- The psychology of choice 31
- The rise and rise of brands 33
- Advertising: a systematic creation of false choices? 35
- Choice in cultural studies 37
- Choice in economic theory 41
- Choice, the state and the New Right 43
- Which? Or whether? 45
- 3 The Consumer as Communicator 47
- The idea of needs goes out of fashion 49
- The meanings of goods 51
- Communication and consumption: some early views 52
- More recent views 54
- The Diderot effect and product constellations 57
- Gifts 58
- Gifts to oneself? 61
- Objects and sign-values 62
- Brands, advertising and the destruction of meaning 63
- Advertising 65
- In conclusion 67
- 4 The Consumer as Explorer 69
- Bargain hunting 71
- A duty to explore? 72
- The quest for difference 74
- Goods and their stories: terrains for exploration 78
- The careers of objects 80
- Boredom 82
- The limits of exploration 83
- 5 The Consumer as Identity-seeker 86
- Fixed identities; from people to goods 87
- Identity as a psychological and sociological concept 89
- Modernity and identity 91
- Consumption, choice and identity 92
- Objects and extended selves 94
- Postmodern identities, images and self-esteem 97
- Identity, the ego-ideal and narcissism 100
- Consumerism: addiction or choice? 103
- In conclusion 105
- 6 The Consumer as Hedonist 108
- The world of commodities and the pursuit of pleasure 109
- Hedonism old and new 111
- Consumerism and the new hedonism 114
- Modern hedonism and the aesthetics of everyday life 116
- Social hedonism 119
- Ethical hedonism 122
- Hedonism and sadism 124
- In conclusion 127
- 7 The Consumer as Victim 129
- The experience of being a victim 132
- Why are consumers prone to victimhood? 134
- Consumer protection 138
- Self help? 141
- Can companies protect consumers? 143
- From risk to generalized hypochondria? 144
- 8 The Consumer as Rebel 147
- Conscious or unconscious resistance? 150
- Symbols of rebellion 151
- Torn jeans 154
- Tactics of consumer rebellion 156
- Rebels with causes: consumer boycotts 159
- 'Alternative' consumption: pop festivals 160
- LETS 162
- The ultimate consumer rebel: 'consume less? 164
- Beyond rebellion 166
- In conclusion 167
- 9 The Consumer as Activist 170
- Active consumers and campaigners 172
- First wave: co-operative consumers 174
- Second wave: value-for-money consumers 177
- Third wave: Naderism 180
- The globalization of consumer activism 183
- Fourth wave: alternative, ethical and political activists 185
- The future: convergence or continued divergence? 189
- 10 The Consumer as Citizen 193
- Citizens and consumers 195
- The dilution of the citizen? Or resurrection? 198
- The consumer-citizen hybrid 200
- Privatization and sub-contracting 202
- Consumer advice, information and education 203
- Citizens, consumers and the environment 205
- Consumerism as democracy 207
- 11 The Consumer as Worker 209
- Work and consumption: two spheres or one? 210
- Hard working consumers 210
- Consuming work 214
- The resurrection of the prosumer 215
- New technology 218
- Consumption-work 220
- Links to other faces of the consumer 223
- A concluding question 224
- 12 The Unmanageable Consumer 226
- The demise of the Fordist Deal 229
- Un manage ability and the consumer 231
- Challenges to consumerism 233.
- ISBN:
- 1446298523
- 9781446298527
- OCLC:
- 922152452
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