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Commentary, ARB-RKO Detroit methodological experriment.
LIBRA HE8697.A8 A32
Available from offsite location
- Format:
- Book
- Author/Creator:
- Advertising Research Foundation
- Series:
- Advertising Research Foundation report. report.
- report.
- Language:
- English
- Subjects (All):
- Advertising--Research.
- Advertising.
- Radio audiences.
- Physical Description:
- 31 pages.
- Place of Publication:
- New York, [publisher not identified], 1966.
- Notes:
- "Commentary prepared by a special working group of the ARF Committee for Improving the Measurements of Advertising".
- OCLC:
- 3194908
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