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Cases in marketing strategy / Richard M. Clewett, Ralph Westfall [and] Harper W. Boyd, Jr.
LIBRA 385.07 B683 1964
Available from offsite location
- Format:
- Book
- Author/Creator:
- Boyd, Harper W.
- Language:
- English
- Subjects (All):
- Marketing--Case studies.
- Marketing.
- Genre:
- Case studies.
- Physical Description:
- xi, 324 pages : illustrations, diagrams, tables. ; 24 cm
- Edition:
- Revised edition.
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1964.
- Notes:
- First ed., 1958, by Harper W. Boyd, Jr., Richard M. Clewett and Ralph Westfall.
- OCLC:
- 986355
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