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Media management : a casebook approach / C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey.
- Format:
- Book
- Series:
- Routledge communication series
- Language:
- English
- Subjects (All):
- Mass media--Management--Case studies.
- Mass media--Management.
- Genre:
- Case studies.
- Physical Description:
- xxi, 416 pages ; 23 cm.
- Edition:
- Fifth edition.
- Place of Publication:
- New York : Routledge, 2016.
- Contents:
- Introduction: Preparing for and using the case method
- Leadership
- Motivation
- Workforce
- Entrepreneurship
- Planning & project management
- Innovation
- Market analysis
- Marketing & research
- Law, regulations, and ethics
- Extended case study 1
- Extended case study 2.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781138901025
- 1138901024
- 9781138901018
- 1138901016
- OCLC:
- 898029294
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