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Soda politics : taking on big soda (and winning) / Marion Nestle.
- Format:
- Book
- Author/Creator:
- Nestle, Marion, author.
- Language:
- English
- Subjects (All):
- Carbonated beverages.
- Consumer protection.
- Carbonated Beverages.
- Consumer Advocacy.
- Dietary Sucrose--adverse effects.
- Food Industry.
- Marketing.
- Politics.
- Medical Subjects:
- Carbonated Beverages.
- Consumer Advocacy.
- Dietary Sucrose--adverse effects.
- Food Industry.
- Marketing.
- Politics.
- Physical Description:
- xii, 508 pages : illustrations ; 25 cm
- Place of Publication:
- Oxford ; New York : Oxford University Press, [2015]
- Contents:
- What is soda? Why advocacy is needed
- Sodas and health
- The soda industry and how it works
- Targeting children
- Targeting minorities and the poor
- "Softball" marketing tactics: recruiting allies, co-opting critics
- More "softball" tactics: mitigating environmental damage
- "Hardball" tactics: defending turf, attacking critics
- Advocacy: soda caps, taxes, and more.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780190263430
- 0190263431
- OCLC:
- 907657597
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