1 option
Essentials of mass communication theory / Arthur Asa Berger.
- Format:
- Book
- Author/Creator:
- Berger, Arthur Asa, 1933-
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Communication.
- Mass media.
- Physical Description:
- 1 online resource (x, 206 pages) : illustrations
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, 1995.
- Summary:
- This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version :
- ISBN:
- 9781483345420 (ebook) :
- OCLC:
- 1007861282
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.