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Rethinking marketing / edited by Douglas Brownlie ... [and others].
- Format:
- Book
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Marketing.
- Consumer behavior.
- Physical Description:
- 1 online resource (xii, 273 pages)
- Place of Publication:
- London : SAGE, 1999.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Other Format:
- Print version
- ISBN:
- 9781446280058
- Access Restriction:
- Restricted for use by site license.
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