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Tourism and hospitality marketing : a global perspective / Simon Hudson.
- Format:
- Book
- Author/Creator:
- Hudson, Simon.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Tourism--Marketing.
- Tourism.
- Hospitality industry--Marketing.
- Hospitality industry.
- Physical Description:
- 1 online resource (xv, 467 pages) ., mapages, portraits
- Place of Publication:
- Los Angeles, Calif. : SAGE, 2008.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version
- ISBN:
- 9781446280140
- Access Restriction:
- Restricted for use by site license.
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