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Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
Lippincott Library - Reserve Desk HF5415.125 .L542 2013
Available
Log in to request item- Format:
- Book
- Author/Creator:
- Lilien, Gary L., 1946-
- Language:
- English
- Subjects (All):
- Marketing--Data processing.
- Marketing.
- Marketing--Decision making--Mathematical models.
- Marketing--Decision making--Data processing.
- Marketing--Decision making.
- Physical Description:
- xv, 263 pages : illustrations ; 26 cm
- Edition:
- Second edition.
- Place of Publication:
- State College, PA : DecisionPro, Inc., [2013]
- Notes:
- Includes bibliographical references (pages [255]-263) and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Class of 1932 Fund.
- ISBN:
- 9780985764807
- 0985764805
- OCLC:
- 823319907
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