2 options
Are purchasing behavior characteristics a valid basis for market segmentation in grocery products?
LIBRA 378.748 POA1966.89
Available from offsite location
LIBRA Thesis 385 C8219
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Coscarello, Robert Anthony.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- 102 numbered l. : diagrams, tables. ; 29 cm
- Production:
- [Philadelphia], 1966.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1966.
- Includes bibliography.
- OCLC:
- 244976898
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.