Worldly consumers : the demand for maps in Renaissance Italy / Genevieve Carlton.

Format:

Book

Author/Creator:

Carlton, Genevieve, author.

Language:

English

Subjects (All):

Map industry and trade--Italy--History--16th century.

Map industry and trade.

Maps--Marketing--History--16th century.

Maps.

Maps in art.

Maps--Marketing.

History.

Italy.

Genre:

History.

Physical Description:

v, 237 pages ; 24 cm

Place of Publication:

Chicago : The University of Chicago Press, [2015]

Summary:

"This book focuses on how inexpensive maps, produced for the masses, accrued cultural value for everyday consumers in Renaissance Italy, who wanted to own and display maps in their homes as works of art--not for practical use, but for their cultural capital as commodities"--ECIP info.

Contents:

Introduction: finding the consumers of sixteenth-century maps

Capturing the world on paper: the visual tradition and mapmaking

The commerce of cartography: printing, price, and Francesco Rosselli

A buyer's market: map ownership in Venice and Florence, 1460-1630

A world unknown to the ancients: the demand for cartographic novelty

The power of knowledge: education and curiosity in cartographic prints

Making an impression: the display of maps in sixteenth-century Italian homes

Conclusion: worldly consumers and the meaning of maps.

Notes:

Includes bibliographical references (pages 211-227) and index.

ISBN:

9780226255316

022625531X

OCLC:

890757421