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New research in marketing, papers / Lee E. Preston, editor.
LIBRA HF5415.2 .R45 1963
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Research Workshop in Marketing, 1963, University of California, Berkeley.
- Series:
- IBER special publications
- IBER special publications.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- 132 pages.
- Other Title:
- Research program in marketing.
- Place of Publication:
- [Berkeley] : Institute of Business and Economic Research [University of California], [1965]
- Notes:
- At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
- Includes bibliographical references.
- OCLC:
- 853468
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