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Managing the marketing function: concepts, analysis, and application / John M. Rathmell.
LIBRA HF5415.13 .R3
Available from offsite location
- Format:
- Book
- Author/Creator:
- Rathmell, John M.
- Series:
- Wiley marketing series
- Wiley marketing series.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Physical Description:
- xxi, 636 pages : illustrations ; 23 cm.
- Place of Publication:
- New York : Wiley, [1969]
- Notes:
- Bibliographical footnotes.
- ISBN:
- 0471709247
- OCLC:
- 374180
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