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What can one newspaper ad do? An experimental field study of newspaper advertising communication and sales results / Pepared for the Newsprint Information Committee. Field experiment controlled and executed by Opinion Research Corporation, Princeton, N.J. Study conducted in consultation with the Advertising Research Foundation.
- Format:
- Book
- Author/Creator:
- American Newspaper Publishers Association. Bureau of Advertising.
- Language:
- English
- Subjects (All):
- Advertising, Newspaper.
- Physical Description:
- iii, 294 leaves : illustrations, forms, diagrams, tables. ; 28 cm
- Place of Publication:
- New York, [publisher not identified], 1969.
- OCLC:
- 993161
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