1 option
Consumer behaviour, selected readings / edited by A. S. C. Ehrenberg and F. G. Pyatt.
LIBRA HC110.C6 E35
Available from offsite location
- Format:
- Book
- Author/Creator:
- Ehrenberg, A. S. C., compiler.
- Series:
- Penguin modern management readings
- Penguin modern management readings.
- Penguin education ; X183.
- Language:
- English
- Subjects (All):
- Consumers--United States.
- Consumers.
- United States.
- Physical Description:
- 384 pages ; 18 cm.
- Place of Publication:
- [Harmondsworth, Eng.] : Penguin Books, [1971]
- Contents:
- Regularities of behaviour, by A. S. C. Ehrenberg.
- Brand-loyalty, by G. H. Brown.
- Socio-economic factors, by R. E. Frank.
- Market segmentation, by D. Yankelovich.
- Mass-media, by J. M. Agostini.
- Some coherent patterns, by A. S. C. Ehrenberg.
- Indirect measurement, by M. Haire.
- Brand images, by T. Joyce.
- Motivation, by W. Alderson.
- Advertising, by T. Joyce.
- The analysis of demand, by F. G. Pyatt.
- The growth of ownership, by D. A. Brown, S. F. Buck and F. G. Pyatt.
- A dynamic theory, by R. Stone and D. A. Rowe.
- Attitudes and expectations, by G. Katona.
- A review, by R. Ferber.
- Aggregated time-series, by R. Stone, J. A. C. Brown and D. A. Rowe.
- Disaggregated demand, by A. S. Goldberger and M. L. Lee.
- Goods aren't goods, by K. J. Lancaster.
- Notes:
- Bibliography: pages 371-372.
- OCLC:
- 161093
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.