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The Services challenge : integrating for competitive advantage / edited by Carole Congram, John Czepiel, Jim Shanahan.
Lippincott Library HD9980.5 .S4255 1987
Available
- Format:
- Book
- Series:
- Proceedings series (American Marketing Association)
- Proceeding series / American Marketing Association
- Language:
- English
- Subjects (All):
- Service industries--Marketing--Congresses.
- Service industries.
- Service industries--Marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- vi, 108 pages : illustrations ; 28 cm.
- Place of Publication:
- Chicago, Ill. : American Marketing Association, 1987.
- Notes:
- Papers presented at the 5th Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986.
- ISBN:
- 0877571880
- OCLC:
- 15696805
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