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460 secrets of advertising experts; key ideas on: copy, creative thinking, layout, media, marketing, merchandising, outdoor packaging, production, retailing, research, and sales promotion; plus a profile of successful work-habits.
LIBRA - Special HF5823 .P56
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- Format:
- Book
- Author/Creator:
- Pleuthner, Willard Augustus, editor.
- Language:
- English
- Subjects (All):
- Advertising.
- Advertising layout and typography.
- Penn Provenance:
- Gotham Book Mart (former owner) (Gotham Book Mart Collection copy)
- Physical Description:
- 288 pages ; 22 cm
- Place of Publication:
- Edinburgh, New York : T. Nelson, [1961]
- Notes:
- Includes bibliographical references.
- Local Notes:
- Gotham Book Mart Collection copy has dustjacket retained.
- OCLC:
- 537835
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