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The psychology of persuasive speech.
LIBRA - Special PN4121 .O54 1957
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- Format:
- Book
- Author/Creator:
- Oliver, Robert T. (Robert Tarbell), 1909-2000.
- Language:
- English
- Subjects (All):
- Oratory.
- Persuasion (Rhetoric).
- Penn Provenance:
- Gotham Book Mart (former owner) (Gotham Book Mart Collection copy)
- Physical Description:
- 466 pages : illustrations ; 22 cm
- Edition:
- Second edition.
- Place of Publication:
- New York : D. McKay, [©1957]
- Contents:
- The need for persuasion
- The ethics of persuasion
- Human motivation
- The speaker and his audience
- An overview of the persuasive process
- Attention
- Suggestion
- Identification
- Evidence and authority
- Dynamic logic
- Emotion
- Rationalization
- The platform speech
- The persuasive goal
- Organizing the persuasive speech
- Analyzing evidence: the brief
- Delivering the persuasive speech
- The speech to convince
- The speech to actuate
- The speech to stimulate
- The sustained campaign.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Gotham Book Mart Collection copy has dustjacket retained.
- Gotham Book Mart Collection copy is 1963 printing.
- OCLC:
- 335632
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