Social media : principles and applications / Pavica Sheldon.

Format:

Book

Author/Creator:

Sheldon, Pavica, 1980- author.

Language:

English

Subjects (All):

Online social networks.

Social media.

Interpersonal communication.

Physical Description:

x, 131 pages ; 24 cm

Place of Publication:

Lanham, Maryland : Lexington Books, [2015]

Summary:

Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video- and photo-sharing sites (e.g., Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g., Skype). Beginning with the principles of social media, Pavica Sheldon disassembles applications of social media in a variety of settings to understand who is using social media, how they develop meaningful relationships, and how they use social media during major events. Sheldon also delves into the political, educational, commercial, and privacy issues related to social media use, making this an excellent resource for communication, psychology, and social media scholars. Book jacket.

Contents:

I Principles of Social Media

1 Social Media and Traditional Interpersonal Communication Theories 3

2 Social Media and Theories of Mass Communication 21

3 Psychology of Social Media 37

II Applications of Social Media

4 Social Media in Politics 57

5 Social Media Privacy and Security 73

6 Social Media in Education 81

7 Social Media and Disaster Communication 95

8 Social Media and Advertising 109

9 Social Media Addiction 119.

Notes:

Includes bibliographical references and index.

ISBN:

9780739192641

0739192647

9781498520904

1498520901

OCLC:

906447425