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Campaign craft : the strategies, tactics, and art of political campaign management / Michael John Burton, William J. Miller, and Daniel M. Shea.
- Format:
- Book
- Author/Creator:
- Burton, Michael John, author.
- Miller, William J., 1984- author.
- Shea, Daniel M., author.
- Language:
- English
- Subjects (All):
- Campaign management--United States.
- Campaign management.
- United States.
- Physical Description:
- xxvi, 282 pages ; 24 cm
- Edition:
- Fifth edition.
- Place of Publication:
- Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2015]
- Contents:
- Part I Campaign Preliminaries
- 1 The Campaign Plan 3
- 2 The Context of the Race 13
- 3 Opposition Research 29
- Part II Strategic Thinking
- 4 Segment Analysis 51
- 5 Survey Research 69
- 6 Voter Targeting 91
- Part III Contact
- 7 Fundraising Strategies and Tactics 121
- 8 Strategic Communications 141
- 9 Earned Media 159
- 10 Direct Voter Contact 177
- Part IV The Future of Electioneering
- 11 New Players and New Campaigns 199
- 12 The Evolving Style 213.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781440837326
- 1440837325
- OCLC:
- 905801797
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