Exhibit labels : an interpretive approach / Beverly Serrell.

Format:

Book

Author/Creator:

Serrell, Beverly, 1943- author.

Contributor:

George Clapp Vaillant Book Fund.

Language:

English

Subjects (All):

Museum labels--Handbooks, manuals, etc.

Museum labels.

Museum techniques--Handbooks, manuals, etc.

Museum techniques.

Museum visitors.

Museum visitors--Handbooks, manuals, etc.

Genre:

Handbooks and manuals.

Physical Description:

xi, 363 pages ; 23 cm

Edition:

Second edition.

Place of Publication:

Lanham ; Boulder ; New York ; London : Rowman & Littlefield, [2015]

Summary:

Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production. One of the museum field's leading consultants and label writers, Serrell's 1996 edition of Exhibit Labels has been a standard in the field since its initial publication. This new edition not only provides expert guidance on the art of label writing for diverse audiences and explores the theoretical and interpretive considerations of placing labels within an exhibition, it also features all new case studies and photographs and thoughts about interpretation in digital media. Exhibit Labels: An Interpretive Approach is a vital reference tool for all museum professionals. Book jacket.

Contents:

Part I. Overview. Behind it all : the big idea ; What are interpretive labels? ; Types of labels in exhibitions

Part II. Considering the audience. Who is the audience (and what do they want)? ; Audience fragmentation ; Selecting the right reading level ; The number of words ; Multilingual labels ; Writing visitor-friendly labels ; The label's voice : who is talking to me? Part III. Enhancing the visitor experience. Hierarchies ; Modalities ; Making words and images work together ; Labels that ask questions ; Labels for interactive exhibits ; Digital interpretive devices

Part IV. Tasks. Getting started (and getting it done) ; Evaluation during development ; Typographic design ; Production and fabrication ; Evaluation after opening

Part V. Conclusions. Findings from research and evaluation.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the George Clapp Vaillant Book Fund.

ISBN:

9781442249028

1442249021

9781442249035

144224903X

OCLC:

898087489

Publisher Number:

99963571488