Public relations as relationship management : a relational approach to the study and practice of public relations / edited by Eyun-Jung Ki, Jeong-Nam Kim, and John A. Ledingham.

Format:

Book

Contributor:

Ki, Eyun-Jung, editor.

Kim, Jeong-Nam, editor.

Ledingham, John A., editor.

Series:

Routledge communication series

Language:

English

Subjects (All):

Public relations.

Physical Description:

xxx, 362 pages ; 23 cm.

Place of Publication:

New York, NY : Routledge, 2015.

Summary:

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves - its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader's ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study. Book jacket.

Contents:

Section I The Evolution of Relationship Theory 1

1 Revisiting Organization-Public Relationship Research for the Past Decade: Theoretical Concepts. Measures, Methodologies, and Challenges / Yi-Hui Christine Huang Huang, Yi-Hui Christine, Yin Zhang Zhang, Yin 3

2 The Status of Organization-Public Relationship Research Through an Analysis of Published Articles between 1985 and 2013: An Appeal for Further Research / Eyun-Jung Ki Ki, Eyun-Jung, Jae-Hwa Shin Shin, Jae-Hwa 28

3 Managing Relationship Management: A Holistic Approach / John A. Ledingham Ledingham, John A. 46

Section II Expansion of Organization-Public Relationships 61

4 The Effect of Relationships on Reputation and Reputation on Relationships: A Cognitive, Behavioral Study / James E. Grunig Grunig, James E., Chun-ju Flora Hung-Baesecke Hung-Baesecke, Chun-ju Flora 63

5 A Framework Linking Organization-Public Relationships and Organizational Reputations in Public Relations Management / Sung-Un Yang Yang, Sung-Un, Heewon Cha Cha, Heewon 114

6 Examining the Influence of Organization-Public Relationships and Organizational Identification with a Psychological Group on Institutional Affiliation, Behavioral Intent, and Evaluations of Satisfaction / Stephen D. Burning Burning, Stephen D., Johu A. Ledingham Ledingham, Johu A. 130

7 Motivations of Publics: The Power of Antecedents in the Volunteer-Nonprofit Organization Relationship / Denise Sevick Bortree Bortree, Denise Sevick 144

8 When Shareholders Move From Passive to Active: Managing Relationships with Activist Investors / Marcia W. DiStaso DiStaso, Marcia W. 159

9 Lobbying as Relationship Management: Avenues for Public Relations Research and Practice / Kurt Wise Wise, Kurt, Kati Tusinski Berg Berg, Kati Tusinski 180

10 Risk Management through Employees: Testing Employees' Voluntary Scouting and Corporate Readiness for Cyber Risks / Jeong-Nam Kim Kim, Jeong-Nam, Soo Park Park, Soo, Arunima Krishna Krishna, Arunima, Valentina Martina Martina, Valentina 199

Section III Emergent Perspectives: Culture, Globalization, and New Technologies 215

Part 1 Culture and Globalization

11 Factoring Culture into Relationship Management Theory: Cultivation Strategies and Traditional Chinese Value Orientations / Chun-ju Flora Hung-Baesecke Hung-Baesecke, Chun-ju Flora, Yi-Ru Regina Chen Chen, Yi-Ru Regina 217

12 Chemyon, Relationship Building, and Conflicts / Yungwook Kim Kim, Yungwook, Jungeun Yang Yang, Jungeun 240

13 Culture-Centered Approach to Public Relations: Resistance in Relational Contexts / Mohan J. Dutra Dutra, Mohan J., Rati Kumar Kumar, Rati 258

Part 2 New Technologies 279

14 Everybody's Job? Managing Public Relations in the Age of Social Media / Tom Kelleher Kelleher, Tom 281

15 University-Student Relations: A Dynamic Framework in Offline and Digital Environments / Alessandro Louari Louari, Alessandro, Alessandra Mazzei Mazzei, Alessandra, Kelly Vibher Vibher, Kelly 306

16 Conceptualization, Examination, and Recommendations for a Normative Model of Community-Building for Organizations Managing Change Using New Media / Marina Vujnovic Vujnovic, Marina, Dean Kruckeberg Kruckeberg, Dean 330.

Notes:

Revised edition of Public relations as relationship management, edited by John A. Ledingham, Stephen D. Bruning, published in 2000 by L. Erlbaum.

Includes bibliographical references and index.

ISBN:

9781138853829

1138853828

9781138853805

1138853801

OCLC:

891718744