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A screenful of sugar? : prescription drug websites investigated / Jon C. Schommer, Lewis H. Glinert.
- Format:
- Book
- Author/Creator:
- Schommer, Jon C., 1962-
- Series:
- Health communication (New York, N.Y.) ; 2153-1277 v. 10.
- Health communication ; volume 10
- Language:
- English
- Subjects (All):
- Communication in pharmacy--United States.
- Communication in pharmacy.
- Pharmacy--Information services--Evaluation.
- Pharmacy.
- Advertising--Drugs--United States.
- Advertising.
- Telecommunication in medicine--Law and legislation--United States.
- Telecommunication in medicine.
- Advertising--Drugs.
- Telecommunication in medicine--Law and legislation.
- Pharmacy--Information services.
- United States.
- Drug Information Services.
- Internet.
- Consumer Health Information.
- Prescription Drugs--economics.
- Medical Subjects:
- Drug Information Services.
- United States.
- Internet.
- Advertising.
- Consumer Health Information.
- Prescription Drugs--economics.
- Physical Description:
- xiii, 192 pages ; 23 cm.
- Place of Publication:
- New York : Peter Lang, [2014]
- Summary:
- With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the Internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug websites, and an evaluation of the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites to health service provider sites, manufacturers 'brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision-making be optimized and how can consumers use information responsibly? Book jacket.
- Contents:
- Prescription drug information for consumers : how did we get here?
- Welcome to a prescription drug site
- Government-sponsored organizations : PubMed health
- why does it top the list?
- Information companies and tv-related sites
- Entering a health service portal
- In the brand's den
- Social media
- A prescription for change
- How to use a prescription drug website.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781433125096
- 1433125099
- 9781433125089
- 1433125080
- OCLC:
- 863100368
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