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Food tourism : a practical marketing guide / John Stanley and Linda Stanley.
- Format:
- Book
- Author/Creator:
- Stanley, John, 1948- author.
- Stanley, Linda, 1952- author.
- Language:
- English
- Subjects (All):
- Food tourism.
- Food tourism--Marketing.
- Marketing.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (xviii, 241 pages) : color illustrations
- Place of Publication:
- Wallingford, Oxfordshire, UK ; Boston, MA : CABI, [2015]
- System Details:
- text file
- Summary:
- This book is about food as a tourism product and an experience. It explores its nature, development, management, marketing and distribution as well as the food tourists - their motivations and needs, uses of information, expectations and activities. The book has 10 chapters presented in four parts under the following headings: (i) food tourism and the tourist; (ii) farm produce and agritourism; (iii) food tourism - the wider picture; and (iv) marketing and the future.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version: Stanley, John, 1948- Food tourism.
- ISBN:
- 9781780645032
- 1780645031
- OCLC:
- 900145824
- Access Restriction:
- Restricted for use by site license.
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