Wine and economics : transacting the elixir of life / Denton Marks, Professor of Economics, University of Wisconsin-Whitewater, USA.

Format:

Book

Author/Creator:

Marks, Denton, author.

Language:

English

Subjects (All):

Wine--Economic aspects.

Wine.

Wine industry--Economic aspects.

Wine industry.

Economics.

Physical Description:

xii, 228 pages : illustrations ; 24 cm

Place of Publication:

Cheltenham, UK : Edward Elgar Publishing, [2015].

Summary:

Wine and the wine trade are steeped in culture and history; few products have consistently enjoyed both cultural importance and such wide distribution over time--even seen by some as "an elixir of life". While wine has been produced and consumed for centuries, what is distinctive about the economics of wine? Professor Marks's book is an accessible exploration of the economics of wine, using both basic principles and specialized topics and emphasizing microeconomics and related research. Drawing upon economic themes such as International Trade and Public Choice, Wine and Economics also relates economic reasoning to management issues in wine markets. The discussion ranges from economic fundamentals and wine and government, to the challenge of knowing what is in the bottle and the importance of wine as a cultural good. This novel and comprehensive introduction to the subject is an invaluable resource for students, scholars and anyone interested in wine and the wine industry.

Contents:

Introduction

The relevance of economics

Comparative advantage and why we transact

Some basic tools of economics : consumer behavior and demand

Some basic tools of economics : firm behavior, supply, and equilibrium in a market

Wine and government

A closer look at the transaction : how do we know what is in the bottle?

Wine as a cultural good

Conclusion.

Notes:

Includes bibliographical references (pages 202-212) and index.

ISBN:

9781849802949

1849802947

OCLC:

902659869

Publisher Number:

60001992264