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Mass moralizing : marketing and moral storytelling / Phil Hopkins.
- Format:
- Book
- Author/Creator:
- Hopkins, Phil, 1958- author.
- Language:
- English
- Subjects (All):
- Mass media--Moral and ethical aspects.
- Mass media.
- Communication--Moral and ethical aspects.
- Communication.
- Marketing.
- Physical Description:
- ix, 247 pages : illustrations ; 24 cm
- Place of Publication:
- Lanham ; Boulder ; New York ; London : Lexington Books, [2015]
- Contents:
- Self and world: story, image, brand
- The stories we tell
- Truth-telling narratives
- Spectacle: the ontology of image
- Tribes: hyperrealized and mythical belonging
- Mass moralizing
- The good life
- Morality for sale
- Morality as consumption
- Morality as propaganda.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780739188514
- 0739188518
- OCLC:
- 898161518
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