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Marketing communications, a behavioral approach to men, messages, and media.
- Format:
- Book
- Author/Creator:
- Crane, Edgar.
- Series:
- Wiley marketing series
- Wiley marketing series.
- Language:
- English
- Subjects (All):
- Marketing--Decision making.
- Marketing.
- Advertising.
- Physical Description:
- xiv, 569 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : J. Wiley, [1965]
- Notes:
- Bibliography: pages 547-553.
- OCLC:
- 190952
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