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The handbook of international advertising research / edited by Hong Cheng.
- Format:
- Book
- Series:
- Handbooks in communication and media
- Language:
- English
- Subjects (All):
- Advertising--Cross-cultural studies.
- Advertising.
- Communication in export marketing.
- Advertising--Research.
- Genre:
- Cross-cultural studies.
- Physical Description:
- 1 online resource.
- polychrome
- Place of Publication:
- Chichester, West Sussex, UK : Wiley-Blackwell, 2014.
- System Details:
- text file
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Hoboken, N.J. Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on Mar. 25, 2014).
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Class of 1953 Fund.
- Other Format:
- Print version: Cheng, Hong. Handbook of International Advertising Research.
- ISBN:
- 9781118378465
- 1118378466
- 9781118378496
- 1118378490
- Publisher Number:
- 99962962422
- Access Restriction:
- Restricted for use by site license.
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