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People and products : consumer behavior and product design / Allan J. Kimmel.
Lippincott Library HF5415.32 .K56 2015
Available
- Format:
- Book
- Author/Creator:
- Kimmel, Allan J., author.
- Language:
- English
- Subjects (All):
- Consumer behavior.
- New products.
- Physical Description:
- viii, 311 pages ; 24 cm
- Place of Publication:
- Abingdon, Oxon ; New York : Routledge, 2015.
- Contents:
- People and products in an evolving marketplace
- Technology and innovation in everyday life
- Consumer demands and product usability
- Product design and aesthetics
- Consumers as active participants in the product design process
- The future of things.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781138812246
- 1138812242
- 9781138812253
- 1138812250
- OCLC:
- 892459285
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