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Promotion: A behavioral view / Harper W. Boyd, Jr. [and] Sidney J. Levy.
LIBRA HF5821 .B634
Available from offsite location
- Format:
- Book
- Author/Creator:
- Boyd, Harper W.
- Levy, Sidney J., 1921- author.
- Series:
- Prentice-Hall foundations of marketing series
- Prentice-Hall foundations of marketing series.
- Language:
- English
- Subjects (All):
- Advertising.
- Selling.
- Sales personnel.
- Sales promotion.
- Communication.
- Physical Description:
- 115 pages : illustrations ; 23 cm.
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1967]
- Notes:
- Includes bibliographical references.
- OCLC:
- 2019668
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