Engaged journalism : connecting with digitally empowered news audiences / Jake Batsell.

Format:

Book

Author/Creator:

Batsell, Jake.

Series:

Columbia journalism review books

Language:

English

Subjects (All):

Journalism--United States--History--21st century.

Journalism.

News audiences--United States--History--21st century.

News audiences.

Online journalism--United States--History--21st century.

Online journalism.

Social media--United States.

Social media.

History.

United States.

Physical Description:

xxxiv, 195 pages : illustrations ; 21 cm.

Place of Publication:

New York : Columbia University Press, 2015.

Summary:

Engaged Journalism explores the changing relationship between news producers and audiences, outlining methods journalists can use to gain the attention of news consumers. Drawing on his extensive experience and interactions with more than twenty newsrooms, Jake Batselt shows how journalists can earn reader loyalty and remain relevant by connecting with audiences online and in person. Book jacket.

Contents:

Introduction: why engagement matters

The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement

News as conversation: not just informing, but involving the audience

Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms

Search, explore, play: drawing readers into journalism through interactive

Participatory experiences

Sustaining engaged journalism: measuring and monetizing the audience relationship

Conclusion.

Notes:

Includes bibliographical references and index.

ISBN:

9780231168342

0231168349

9780231168359

0231168357

OCLC:

883391303