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Product profitability measurement and merchandising decisions, a pilot study in retail food stores / by Robert D. Buzzell, Walter J. Salmon, and Richard F. Vaneil, in collaboration with John D. Glover and William Applebaum.
LIBRA HF5415 .B84
Available from offsite location
- Format:
- Book
- Author/Creator:
- Buzzell, Robert D. (Robert Dow), 1933-
- Language:
- English
- Subjects (All):
- Marketing.
- Product management.
- Physical Description:
- viii, 104 pages ; 21 cm
- Place of Publication:
- Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1965.
- Notes:
- A revision of a study undertaken by the Pet Milk Company in 1963.
- Bibliographical footnotes.
- OCLC:
- 189361
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