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The management of advertising / Julian L. Simon.
LIBRA HF5823 .S562
Available from offsite location
Lippincott Library HF5823 .S562
Mixed Availability
- Format:
- Book
- Author/Creator:
- Simon, Julian Lincoln, 1932-1998.
- Language:
- English
- Subjects (All):
- Advertising--Management.
- Advertising.
- Physical Description:
- xii, 287 pages : illustrations ; 23 cm
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1971]
- Notes:
- Bibliography: pages 267-274.
- ISBN:
- 0135486858
- OCLC:
- 147415
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